Undercard Productions

Bobs from Brazil

They have been cloning me for years in Brazil. You wanna know what happened to Steve Guttenberg? He found out. We had him taken care off.

Old blogs and visitors stink after three days.

I've been absolutely terrible about blogging as of late. I apologize. (not that many people read this) I have been a terribly busy boy, with both the day job and the night jobs.

I've been working on a lot of freelance work as of late.

NEW WORK | STEPHANIE BUSCEMA

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First and foremost, me and my wife Steph sat down and gave her site a nice overhaul. I think it turned out really great. I used the beautiful Girard Script and Sansusie from House Industries(@twitter) along with their Rat Fink Sans.

(home page)

(comics gallery)

(blog roll)

 

NEW WORK | WASH YOUR MOUTH OUT SOAP COMPANY

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I've also been working on really fun branding and design exploratory with a handmade soap company Wash Your Mouth Out Soap Company(as I said, these are glimpses, none of the branding has been rolled out yet... their soap is also FANTASTIC, they sent us a box when the project started). I can put up a few glimpses into the visual studies. Most of these were done for their catalogue but are in process for packaging and website.

(logotype visual exploratory)

(bug/secondary visual exploratory)

They have this really great tag line, "So good, it'll make you wanna cuss." It was a lot fun to play with that aspect for a secondary mark.

(catalogue layout exploratory)

I really wanted to keep this project clean and very type heavy. Make it more about then high details of the soap than the actual "designy-ness" of the packaging. They have a really hands-on soap making process, and I didn't want to lose that focus on the details. I tried to pull that through in the photography of the catalogue and the logotype itself. No fuss, no gingerbread.

NEW WORK | SCHOOL OF VISUAL ARTS

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Gingerbread brings us to my next topic. I have also been taking a night class. This class is a blast and it is with one of my idols Ed Benguiat. Ed has been teaching at SVA for something like forever. I didn't get a chance to study with him while I was an undergrad, but the chance arose to take his "Designing with Type" class this summer at night. I am having a blast. I don't know if some of the kids aren't sure who he is (I feel rather old in the class) but basically I get to spend 4 hours a week in the presence of a living legend in the type world. It's extremely humbling and super inspiring. I will write more about the class and share some of our assignments. I don't see why everyone shouldn't have access to this man. But I basically have a nerd-fest/fanboy moment in every class. PLANET OF THE MUTHERFUDGIN APES people!? Guns of Navarone? Chanel? I mean come on. 

This was my most recent assignment.

SPEC

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MOVIE LOGOTYPE

"Bad Day at Blackrock"

Cowboy movie, real cowboys, cow wranglers, not a shoot'em up.

ONE LINE. MAKE IT TALK.

He viewed it favorably, minus the "AT", which I felt was a throwaway as well. I didn't want to go with a Playbill or something along those lines. I wanted something more ubiquitous, not something that cliche. As I said, he received it well. They weight concerned him a bit with the A's and Ks. I just wanted to keep in black for the sake of weight avoiding the gaps. I am a House Industries whore and used their Nuetraface Slab. Which might be my new go to font for a bit.

If you want me to put up the rest of the assignments let me know. I think it's a great thing. I have all them written down by spec. FYI, this is the first time I have really put *REAL* work up. PLease, let me know what you think,  I'm looking for some good input.